Freedom to Choose
Our goal is to produce the most consistent milk possible, but also to maximise the welfare of our beautiful cows. As we don’t want our cows to be forced to go outside in inclement Lancashire weather, we came up with ‘Freedom to Choose’. We redesigned the infrastructure of the farm and installed a bridge connecting the Jersey housing to two gorgeous adjacent pastures, separated by a stream. Our Jerseys now have the choice, during sunny summer days, whether to stay indoors or loaf in the pasture. We find that on a sunny day around half of our Jerseys choose to go outside and half choose to stay indoors. On rainy days, our cows outside race for cover and soon the field is empty. This allows us to continue to optimise the quality and consistency of the milk, by maintaining control of the diet of a portion of the cows, whilst giving them the option to graze.